Be Your Own Media Person Presentation

Reporters don’t always get it right, and in a world of shrinking newsrooms and viral social media, authors can’t afford to wing it. On Novelists, Inc. (NINC), the channel about the craft & business of writing professionally, author and former journalism teacher Michele Dunaway shares the “home base” messaging method she learned from legendary media coach Tripp Frohlichstein. It’s one she’d used in every interview she’s ever given. In this presentation, you’ll learn how to create “home base” messaging that answers the one question every audience wants to know: “What’s in it for me?” She’ll explain how to develop a full message map with positive points, proof positive points, and distinguishing points, and show you how to think like a reporter so you can spot the angle that gets you covered. Also included is how to handle gotcha questions and politically charged topics without losing control of the interview.